Small Business Marketing Speaker

Gary Griffiths is a professional small business marketing speaker. He is also the founder and Managing Director of Small Business Marketing Australia.

With over 15 years of sales, marketing and management experience in IT services, commercial finance and consumer finance, Gary is very familiar with the challenges around business development, new product launches and strategic planning.

Gary speaks at events across the country, especially Canberra, Sydney and Melbourne. Gary would also love to visit Hobart, Perth, Brisbane, Adelaide and Darwin more often!

Gary's speaking topics include

7 Steps to Small Business Marketing Success Duration: 60-90 minutes

Marketing is a top concern for small businesses. And no wonder - many businesses fail because they don't have an effective marketing SYSTEM. What are you doing to generate QUALIFIED LEADS? How do you get people to know, like and trust you?

Gary Griffiths will share with you the 7 basic steps for marketing success. This seminar is suited for the small business owner or manager who needs to build a marketing strategy that is affordable and effective for attracting new customers and growing profitability. Business owners and managers will discover that marketing their operation is even more important-and so much simpler-than they thought. They'll learn that they can finally put their business in overdrive by following a proven, systematic approach. The presentation will show them how to -

• * Choose the people/businesses they want to do business with
• * Charge what they want by increasing value
• * Get their sales people off the lonely, cold-call treadmill and get their target market to seek them out
• * Compete with the big companies on a level playing field

3 Sure-Fire Ways to Attract More Leads Duration: 45-60 minutes

Most businesses can't afford a 30-second spot during the NRL/AFL Grand Final. And full page ads can get pretty expensive too. Unless small businesses have deep pockets, they need reasonable options with impact...solutions with true 'bang for the buck'. As your small business marketing speaker, Gary will show how to bypass the marketing "fluff" and interact directly and powerfully with prospects and teach how to:

• * Learn the secrets of direct marketing
• * Build an 'army' of active marketing 'soldiers' tailored to your target prospects
• * Discover and use the five most important weapons in any marketing arsenal
• * Organise and keep marketing campaigns paying for themselves

Differentiate and Dominate Duration: 20-30 minutes

In this entertaining and honest session, you will discover Your Ideal Target Market, and learn how to create your unique core message.

Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this talk. You will learn how to narrow your focus, discover the value of niches, create the picture of your ideal client, develop a system for collecting information about your clients, creating a Unique Core Message.

Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus here. Find ways to increase your appeal with your market, develop a system to discover your core message and receive ongoing feedback from clients, create the message that shapes your marketing, learn the best way to present your company and your story.

Contact us for more information

If you would like more information on marketing your business, You can download our complimentary "7 Steps to Small Business Marketing Success" document above to the right.

Do what you love! Love what you do!