John Jantsch InterviewAs a bit of a bio before we dive in to our John Jantsch interview, John has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John is a marketing and digital technology coach, award winning social media publisher and author of "Duct Tape Marketing - The World's Most Practical Small Business Marketing Guide" published by Thomas Nelson, with foreword by Michael Gerber, author of The E-Myth and afterword by Guy Kawasaki. He is the creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. John Jantsch's Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as "Best Small Business Marketing Blog" in 2004, 2005 and 2006 by the readers of Marketing Sherpa. His "Hype" column can be found monthly in Entrepreneur magazine along with his podcast on Entrepreneur.com. He is a presenter of popular marketing workshops for organizations such as the Small Business Administration, American Marketing Association, Kauffman Foundation, Painting and Decorating Contractors of America, Associated Builders and Contractors, National Association of the Remodeling Industry and the National Association of Tax Professionals.
Gary Griffiths (GG): So John, what were you up to prior to becoming Chief Duct Tape Marketer? John Jantsch (JJ): Probably the best description is the more typical marketing consulting agency - we got hired to do a lot of marketing related project for large organizations. GG: What was your inspiration to start Duct Tape Marketing? JJ: I love working with small businesses but always struggled with doing so in the traditional model. I created Duct Tape Marketing so I could create a turn-key systematic approach, one that allowed me to deliver on a need and still make money doing it.
JJ: Small business owners suffer from marketing idea of the week syndrome and Duct Tape Marketing coaches install a marketing system that allows the business owner to focus on a marketing strategy that delivers consistent results. GG: John, you interview alot of well know business leaders, which interview did you enjoy most and why? JJ: Wow, no way am I going to answer that, too many great ones. Seth Godin is always fun, Chris Brogan is great to talk with, Steven Covey is very inspirational, and I could talk to David Allen all day.
JJ: Well, we simply continue to build, know, like and trust in the world of folks looking to partner with a proven brand, but I'll confess that the uncertain economy has some folks looking for ways to start their own business as part of a network that is stable and growing. GG: Rumour has it you have authored a new book. Can you tell us a little of what it's about? JJ: Sure, The Referral Engine will be out next spring from Portfolio and in it I cover the entire idea of referral generation as a primary business building activity. But be warned, it's not some magic script, a great deal of it is about being more referable!
JJ: I was a musician in a former life and do it now simply as a way to irritate my children GG: Finally, when are you coming down to Australia next? JJ: Let's make that happen soon - would love to round up and train an army of folks down under. GG: John, thanks again for taking the time to answer our questions today. I am sure our readers will get something out of this, and I especially love the little scoop you have given us about your new book - The Referral Engine! All the best and take care.
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