Group Coaching Marketing Program

The Group coaching marketing program was designed to overcome the biggest obstacles most businesses face when it comes to marketing

When I ask most small business owners what are the biggest obstacles when it comes to marketing, I get the same responses over and over again, and that is … lack of know-how, lack of time and lack of money.

It’s no wonder that so many small business owners struggle to make it to the next level in their business to make their business what they envisioned when they started.

The landscape of business has changed dramatically over the past 10 years and today, more than ever, it is critical for business owners, entrepreneurs and salespeople to take control of their marketing efforts if they are to survive and thrive. And you do this by understanding the principles, strategies and techniques that will help you grow your business.

What if I told you, no matter what your business claims to do or provide, you’re actually in the marketing business. Think about it. Do you really have a business without being able to reach and motivate a customer?

Why the Group Coaching Marketing Program was created?

The Group Coaching Marketing Program was created to provide small businesses with everything required in terms of ongoing marketing support, guidance, accountability and know-how to help them learn the necessary skills to overcome their marketing challenges and finally understand how to grow their business with a marketing system.

The group coaching marketing program was designed to be affordable, as well as a combination of powerful resources to truly give a small business a track to run on as they moved from designing their system, to building the components, to execution and finally measurement and re-implementation.

How the Group Coaching Marketing Program works

• Up to 10 business owners form a Group Coaching Marketing Program
• The group meets in person two times per month, every month for five months
• Each meeting is two hours consisting of seminar, workshop and small group discussions
• There will be action assignments that each member is responsible to complete to supplement the class

• 10 - two-hour Group Coaching Sessions
• The best selling book by John Jantsch, The Duct Tape Marketing System
• The Ultimate Marketing System: this a complete small business marketing system consisting of 12 workbooks, containing coaching worksheets, action guides and 4 audio CDs (a US$399 dollar value)
• Marketing Plan Pro – Marketing Planning Software (a US$179 dollar value)
• Complimentary access to Duct Tape Marketing Coaching Excellence Series LIVE monthly interviews with business development thought leaders such as Seth Godin, author of Permission Based Marketing; Guy Kawasaki, author of The Art of the Start; Michael Gerber, author of the E-Myth series; Tim Feriss, author of The 4-Hour Workweek; and David Allen, author of Getting Things Done
• Handouts, assignments and course work
• Each member will receive unlimited email support. You may email as many questions as you like, with questions on any marketing issue or the group coaching marketing program and receive my client service promise of a return email or phone response in less than 72 hours of receiving your e-mail

The investment in the Group Coaching Marketing Program is $3,500.00 ex GST. This is payable in advance of commencing the course.

I offer a 100% money back guarantee. If before our third session you decide to exit the program, I will provide a full refund. No fine print, that’s it.

What is the next Step?

If you want to learn how to most effectively market yourself and your business with the strategies and techniques that work in today’s business environment, then we should talk. You can call me at 02 8005 6680 or 02 6100 8464 or e-mail me at gary@small-business-marketing-australia.com

Group Coaching Marketing Program Session Details

Session 1 – Discovery - Discover Your Ideal Target Market. Setting your marketing goals as well as finding and focusing on a market that values what you have to offer are essential first marketing steps. Define your ideal client and uncover their buying patterns and hot buttons when it comes to your products and services.

Session 2 – Differentiate and Dominate - Creating a Unique Core Message. Most prospects view one business like another. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Find what sets you apart from your competition; and that is important to your ideal clients.

Session 3 – The Product Service Package – Developing the Marketing Hourglass. Understanding the stages of a client allows you to move your target market from the status of “suspect” to “referral champion”. This is accomplished by developing marketing products and service offerings that address every aspect of the marketing hourglass.

Session 4 – Educational Marketing Materials – Developing Marketing Materials that Educate. Your Marketing Copy is King. Forget the tri-fold brochure and step up to a marketing tool that will educate your clients and really show them how you have what they need. Develop a Marketing Kit that allows you to personalise your communications and speak to each prospect individually.

Session 5 – Business Advertising: Creating a Plan for Guaranteed Results. Most small businesses pour what little money they have into advertising. It's not that advertising doesn't work; it's that they don't understand the right vehicles or strategies to put it to work. Discover cost effective avenues and ways to get your advertising to produce stunning amounts of high quality, qualified leads.

Session 6 – Writing 2-Step Direct Response Mail Copy. Well constructed direct response copy is still the most powerful weapon in a marketer’s arsenal, because a letter allows you to make your sales presentation to hundreds of people, or even thousands, at once . . . without you ever having to leave your office. You will learn how to write Ads that will get results!

Session 7 - Referral Marketing: Generating a Flood of New Business. For some industries, referrals are the only way to gain access to their ideal target market. Not many people go to the phone book to find a doctor, lawyer or accountant! Learn how to generate referrals in a systematic way and discover some great promotions used by real-world referral generating small businesses.

Session 8 - Public Relations: Building Earned Media Attention and Expert Status. Some of my most effective sales have been produced after a publication had positive things to say about me or my products. There is something very powerful about a third-party endorsement from a magazine or newspaper. In this session we will learn how to tap into this little understood lead generation strategy.

Session 9 - Website Guide – Developing a Business Content Based Website and Search Guide to Build Traffic and Repeat Visitors. A web site should be so much more than a static brochure. Extend your web site and online presence to generate leads 24/7 and increase your exposure tenfold.

Session 10 - Marketing Automation – Automate and Optimise Your Marketing with Technology Tools. Learn how to use the internet and technology automation tools that allow you to extend your marketing so that it works for you 24 hours a day, 7 days a week. Learn how to develop a Marketing Budget and Marketing Calendar to keep your plan on track and on budget ensuring your continued success.